Good marketing starts with clear thinking.
STRATEGIC MARKETING CONSULTANCY
Marketing strategy and senior expertise for coaches, consultants and growing B2B businesses.
I help you turn disconnected marketing activity into a focused strategy that supports your business goals.
DOES THIS SOUND FAMILIAR?
You’re doing the marketing.
But where is it taking you?
Perhaps you've built a successful business through referrals, but you're not generating enough enquiries beyond your existing network. Or your business has grown, and your marketing needs a clearer strategy and direction.
You know marketing matters, but it's not always obvious what's working, what's missing or where to focus your efforts.
That's where I come in. I help you see the bigger picture, identify what needs to change and put the right strategy and support in place to move forward.
THREE WAYS TO WORK TOGETHER
How we can work together.
Whether you need an expert perspective on what's not working, guidance to build a more effective marketing approach, or senior marketing expertise within your business, there are different ways we can work together.
01 / Build with guidance
Marketing Momentum
FOR COACHES AND CONSULTANTS
Build a clear marketing strategy and a connected system, with expert guidance and accountability as you put it into PRACTICE.
02 / Get clarity first
Hive Marketing Diagnostic
FOR COACHES AND CONSULTANTS
Get an expert view of your current marketing and identify where to focus next before deciding what support you need.
02 / Bring in leadership
Strategic marketing consultancy
FOR ESTABLISHED B2B BUSINESSES
Bring senior marketing expertise into your business to set direction, align priorities and guide your team or delivery partners.
Not sure what kind of support you need?
Tell me a little about your business and what you're trying to achieve, and we can work out the best place to start.
THE HIVE METHOD
Good marketing
works together.
Like a hive.
My approach connects your message, your marketing plan and your activity to what your business is trying to achieve.
01
Message
Make it easier for the right people to understand your value and why it matters to them.
02
Map
Choose the priorities and channels that support where your business wants to go.
03
Momentum
Bring the pieces together, review progress and keep your marketing moving with purpose.
A BIT ABOUT ME
Hi, I'm Katie.
I've spent over 25 years working in marketing, from supporting small businesses to leading marketing strategy for complex B2B organisations.
What I've learned is that effective marketing doesn't come from doing more. It comes from understanding your business, knowing where you want to go and making the right decisions about how to get there.
I bring an experienced, independent perspective to help you work out what matters, where to focus and how to make your marketing work harder for your business.
"She quickly became a trusted advisor, bringing commercial insight, sound judgement and a collaborative approach to every project”.
Karl Wyborn, Chief Revenue Officer, Etrading Software
13 month fractional strategic consulting role.
FOR COACHES AND CONSULTANTS
Ready to find clients beyond your existing network?
Download my free Beyond Referrals Roadmap to help you build visibility, reach the right people and start generating opportunities beyond word of mouth.
LET’S FIND YOUR NEXT STEP
WHAT DOES YOUR MARKETING
NEED TO DO NEXT?
Whether you need a fresh perspective, a clearer marketing strategy or experienced support to move things forward, I'd love to hear what you're working towards.
Tell me a little about your business and what you're looking for help with, and I'll get back to you personally.